09 January, 2018: Anirban Lahiri makes a big move, with a brand-new bag and a smart new business partner. The ace Indian golfer has made rapid strides over the past two years, establishing himself as a strong presence on the PGA TOUR. The 66th ranked Indian will sport a Callaway kit and also serve as a brand ambassador for Smartron India, a pioneering IoT enterprise based in Hyderabad. With this contract, Anirban Lahiri gets a Callaway bag with a set of brand new sticks.
Anirban’s move to Callaway from Srixon comes at a time, when the manufacturer is deepening investments to compete better against market leaders – Titleist and Taylormade.
Callaway goes star hunting in the off season
The end of season churn is par for the course, but Callaway’s investments underline their keen desire to strengthen their stable with a strong cast of promising golfers.
Callaway’s investment in Anirban is also further proof of the Indian’s growing stature as an international golfer.
“I have signed a multi-year equipment deal with Callaway Golf,” said Anirban. “I will be using their driver, woods, irons, wedges and putter. I will also use their new Chrome Soft X 2018 ball.”
Lahiri tests the new equipment at the Kensville Golf Club in Ahmedabad
Anirban spent time at the Carlsbad headquarters, sizing up his new sticks with Anthony Taranto, one of Callaway’s leading club builders.
With his new bag in tow, Anirban returned to India for an intensive three week testing and training mission, under the watchful eyes of Vijay Divecha.
“I spent a large amount of time testing the new equipment and making adjustments to get ready for this season,” explained Lahiri. “I have seen some impressive results in practice, so am eager to see how they perform in tournament play.”
The transition to a new set of sticks is never too easy. The fine differences in materials, density and weight play an important role. Besides, the touch and feel of the new clubs will need some adaptation from the golfer.
But Anirban is fairly confident that the transition will be a smooth affair. “I feel that it was an easy transition, as I have been playing the driver for most of my career. And the Apex MB irons are similar to the profile I have been playing in the last few years.”
As he continues his quest for glory on the PGA TOUR, the new equipment might be just the juice he needs to traverse the extra mile to victory.