Asian Tour launches Panasonic Swing with Panasonic Corporation

Panasonic Swing kick off with this week’s Thailand Open, with a welcome return to the Asian Tour Schedule, at Thai Country Club.

Asian Tour CEO Josh Burack and Panasonic Corporation Advertising Department

May 16, 2017: The Asian Tour has announced the launch of the Panasonic Swing comprising of five tournaments with Panasonic Corporation.

Under this new and exciting initiative, Panasonic Corporation will also become the Asian Tour’s Official Consumer Electronics, which reinforces its support for professional golf across the region.

The Panasonic Swing will kick off with this week’s Thailand Open, which makes a welcome return onto the Asian Tour Schedule, at the Thai Country Club.

Details of the partnership are as follow:

  • The Panasonic Swing will feature five tournaments – 2017 Thailand Open (May 18-21), 2017 Panasonic Open India (November 2-5), one Asian Tour sanctioned event in Malaysia and Indonesia in 2017 and 2018 Panasonic Open Japan;
  • The Panasonic Swing ranking will be based on an aggregate points ranking earned by players at the five tournaments;
  • The top-three finishers in the Panasonic Swing final ranking, which culminates with the 2018 Panasonic Open Japan, will earn US$70,000, US$50,000 and US$30,000 respectively via a bonus pool reward scheme;
  • The winner of the Panasonic Swing will gain an exemption into one designated European Tour tournament in 2018;
  • The top local finisher at the designated legs in Malaysia, Indonesia, Thailand and India will qualify for the Panasonic Swing finale in Japan.

Panasonic Corporation, which is a long-standing worldwide Olympic Games partner, has supported professional golf at the highest level in Asia through its title sponsorship of the Panasonic Open India since 2011 and Panasonic Open Japan, which was launched in 2016 and concluded its second edition last month.

Panasonic Corporation Advertising Department Groupwide Brand Communications Division GM, Tetsurou Maruyama, said: “Our desire is spreading the passion and emotion throughout the world via sports. And by doing that, we would like to realize the better life and the better society. Such desire leads to the Olympic Partnership for more than 25 years, holding many corporate sports clubs and sponsoring sports events.

“We are pleased to introduce the new programme named Panasonic Swing, hand in hand with the Asian Tour, which is filled with our desire to contribute to the promotion of Asian golf.”

Asian Tour CEO Josh Burack was delighted to welcome Panasonic Corporation on board its stable of Tour Partners.

“On behalf of our talented players, I would like to express our fullest appreciation to Panasonic Corporation for its great support towards the Asian Tour. Panasonic is a world leading company, so we are honoured to have them come on board as one of our Tour Partners,” said Burack.

“Panasonic Corporation already title sponsors two fantastic tournaments, the Panasonic Open India and Panasonic Open Japan, on the Asian Tour. The creation of the Panasonic Swing will add further excitement for our players as well as provide a greater earning opportunity through the bonus pool which is created across these five tournaments.

“Through the Panasonic Swing, we are also delighted to announce the top local player in each of the four legs in Indonesia, Thailand, Malaysia and India will gain exemptions into the finale in Japan. This is a wonderful incentive and motivation for our domestic golfers to fight for the opportunity to compete in the Panasonic Open Japan every April, which will be the Swing finale.”

Indian stalwart Jeev Milkha Singh sang his praises for Panasonic. He said: “I think this is a fantastic initiative by Panasonic and a great boost for golf in Asia. I would like to thank Panasonic for their massive support for golf in Asia, especially on the Asian Tour.

“Having these five tournaments and a bonus pool, I think we can’t be more grateful than we already are to Panasonic. I am sure this will also add a lot of flavor and excitement to the five events. Players will not want to miss these events as they get to make some extra money,”


Asian Tour Release

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