Golf and the business of the game

It’s that time of the year again when I begin my golf travels. This time it’s destination Abu Dhabi for the Golf Business Forum. Where business and golf come together and the industry’s top minds explore new opportunities, ideas, technology, innovation in the game.

It’s an important milestone in ensuring that golf remains an evolving sport in the light of economic challenges, the cricket frontier and even the long format of the game. Interestingly enough, the confluence of business and golf makes it an even more exciting conference to be part of.

As a business journalist I have interviewed over three hundred global and Indian executives on what they learn from the game. But at this conference I am going to learn and know about how corporations are promoting the sport, how new technology and ideas are helping popularise it and just what kind of new environment friendly efforts are improving the cost-benefit analysis for the game.