Sept 5, 2014. Ever wondered why Arnold Palmer chose the umbrella to project his brand? And what’s the secret behind that famous drink we now all know as ‘Arnold Palmer’? No golf club is complete without that. The King, golf legend talks about the making of his brand, the story of his rise and the promise of golf’s future in the second tranche of the series ‘Hero Presents The Arnold Palmer Interview’
DRINKING AN ARNOLD PALMER?
The “Arnold Palmer” has long been a beverage known for its widely refreshing taste and ability to revive the senses. Arnold Palmer created the drink many years ago after requesting a mix of ice tea and lemonade. For many years it has been served in upscale restaurants, health clubs and clubhouses around the globe. Now you can get the Original Arnold Palmer Tea in single-serving sizes and larger take-home sizes for the entire family. The legendary beverage is the perfect combination of tea with a lemonade boost. Millions of Arnie’s Army golf fans are now enjoying Arnold Palmer Tea at home and on the go.
AND THAT ‘UMBRELLA’ LOGO
Just after APE was formed, Arnie and a group of business associates were sitting around a conference table at the Holiday Inn in Ligonier, PA.
They were attempting to brainstorm some kind of signature logo they could use on clothing, business stationary, golf clubs and so forth. In the preceding days the group had come up with a number of promising ideas ranging from crossed golf clubs to laurel leaves. But upon deeper investigation, they determined these symbols were either too commonplace to have any real meaning or they were already copyrighted by another organization. The frustration level was rising until an idea popped into Arnie’s head.
“What about an umbrella?” said Arnie. Someone at the table shot back, “What kind of umbrella?’ Arnie suggested a multicolored golf umbrella. A few heads bobbed in agreement. But nobody was even close to calling it a good idea, yet. Somebody told Arnie not to get his hopes up too high because it would be a miracle if Traveler’s Insurance hadn’t already trademarked it. Despite the odds, the group decided to have their lawyers investigate the symbol.
A few weeks later their legal team was surprised and pleased to learn that nobody worldwide had trademarked the umbrella symbol.
