The Senior PGA Championship at the Trump National Golf Club may be marking the first major golf tournament held at one of President Trump’s courses since he took office. This is a significant in terms of optics but also business wise for the Trumps?
SONS SHOW UP
His sons Eric Trump and Donald Trump Jr marked their attendance. The tournament is meant for semi-retired golfers ages 50 or older. There was buzz that the US President could make an appearance during the four-day tournament but this was later denied.
“All these players are his friends,” Eric Trump said, as he sat at the edge of the 11th hole on Thursday, waving hello to Mr. Mediate. “And he is a golf fanatic.”
Just four months into his presidency, Mr. Trump has visited his family-owned golf clubs 25 times, giving them the kind of media exposure that advertising could never buy. Six of those visits have been to the Virginia course while the P.G.A. marketed tickets to the event. And this week, Mr. Trump courted the senior P.G.A. club professionals in town by arranging a private tour of the White House, despite promising in his ethics plan that “the Office of the Presidency is isolated from the Trump Organization.”
Could this be a milestone in the golf centred real estate journey that Donald Trump has long cherished? NYT notes, “Trump National Golf Club represents a milestone in a strategy that has propelled golf to the center of the Trump family’s fortune.”