The story behind Titleist

Titleist has come to become one of the most dominant brands in golf. This is the story of the evolution of its form and script.

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Feb 21, 2017: From our golf balls and clubs to our gear and headwear, the Titleist script is one of the most recognizable symbols in the game of golf. On or off the course, you can spot it just about anywhere.

However, you might not know the story behind the logo.

It all starts back in 1935 when Phil Young and Fred Bommer, the founders of the Acushnet Company, were ready to launch the first Titleist golf balls into the market.

Having spent the better part of three years designing, developing and perfecting the ball, the team now needed to add the finishing touch – the logo.

Knowing that their office secretary Helen Robinson had beautiful penmanship, Young and Bommer asked her to write the word ‘Titleist’ on a piece of paper. And as the saying goes, the rest is history.

The way Helen penned the word on the page that day was used for the original branding and the Titleist script, one of the world’s most recognized marks, is still based on this initial lettering today.

And that is the script which graces every piece of Titleist equipment throughout the world.

The above plaque was presented to the Reservation Golf Club located in Mattapoisett, Mass., just down the road from our headquarters, to honor Helen’s legacy. The plaque sits alongside the first tee, providing players with a glimpse into the history of Titleist before teeing up a ball bearing the same script. 

 

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