Tiger Woods is Hero’s New Ambassador

Dec 2, 2014, Orlando, Fl. Tiger Woods is the new brand ambassador of Hero Moto Corp, the world’s largest manufacturer of two-wheelers. The 14-time major champion  Woods has been signed on as its Global Corporate Partner across all media platforms and across the world for a minimum period of four years. Hero group will additionally sponsor the $3.5 mn Hero World Challenge for the same period in a deal that’s over and above the signing amount for Tiger’s endorsement of Hero.

Woods joins the New Delhi (India)-headquartered Hero – a keen promoter of various disciplines of sports for over two decades now – at a time when the company is aggressively expanding its global footprint.

In an exclusive chat with golfingindian.com, Pawan Munjal here today, Tiger Woods said “This association with Hero MotoCorp is exciting and it allows me to be involved with the world of two-wheelers and the vision of Pawan and Hero MotoCorp. We have a shared vision and I am proud to be working with the entire Hero family. For me, any collaboration and partnership has to be something that’s important to me. I greatly appreciate Hero sponsoring the Hero World Challenge that benefits my foundation, and my new role will greatly expand our worldwide relationship.”

The 16th-annual Hero World Challenge will be held here at the renowned Isleworth Golf & Country Club between December 3-7, 2014, and will have 18 of the PGA TOUR’s best players compete for the $3.5 million top prize. The 72-hole, stroke play event is co-sponsored by the PGA TOUR and benefits the Tavistock Foundation and the college-access programs of the Tiger Woods Foundation.

In addition to Tiger Woods, the Hero World Challenge will also see marquee players including Billy Horschel, Bubba Watson, Chris Kirk, Graeme McDowell, Henrik Stenson, Hideki Matsuyama, Hunter Mahan, Justin Rose, Jason Day, Jordan Spieth, Jimmy Walker, Keegan Bradley, Matt Kuchar, Patrick Reed, Rickie Fowler, Steve Stricker, and defending champion Zach Johnson.

Hero MotoCorp has been associated with sports for over two decades now. A keen golfer himself, Mr. Munjal is the Past Chairman of the Asian PGA Tour Board of Directors and the Past President of Professional Golfers Association of India (PGAI). The company also hosts the annual Hero Indian Open for both men and women.