LPGA in alliance with PGA Tour and Topgolf to grow game

Five Topgolf locations hosted free event for hundreds of junior participants, where Topgolf announced free game play program for charities serving youth


March 21, 2017: Kids across the nation are gaining accessibility to the game of golf, thanks to an alliance with Topgolf®, the PGA TOUR and the LPGA.

On March 19, junior golfers (ages 6-17) from The First Tee and LPGA-USGA Girls Golf enjoyed an afternoon of free game play, golf instruction, food and beverage at Topgolf venues in Jacksonville, Fla., Gilbert, Ariz., Alpharetta, Ga., Dallas and Denver. At the first annual Junior PLAY event, Topgolf announced it is now offering free game play for charitable organizations committed to youth leadership and mentorship, in addition to any high school golf team.

“The PGA TOUR and LPGA are collaborating with Topgolf on developing initiatives to help grow the game,” said Ty Votaw, PGA TOUR Executive Vice President & Chief Marketing Officer.

PGA TOUR Charities is excited to bring LPGA-USGA Girls Golf and The First Tee together to experience a free Topgolf event through Topgolf Junior PLAY. Topgolf is having tremendous success attracting golfers and non-golfers alike by providing a fun, casual atmosphere at its venues.

Alongside this event, Topgolf is announcing free game play at Topgolf for charitable organizations committed to youth leadership and mentorship, in addition to any high school golf team. Collectively this speaks to the commitment of our respective organizations to grow our sport.”

As part of its Topgolf for Good program, Topgolf announced at the Junior PLAY events that it will now offer free game play to any charitable organization whose purpose is aligned with youth leadership, mentorship and empowerment.

Free game play is now available at any Topgolf location in the U.S. Monday through Thursday from 9 a.m. to 5 p.m. Play sessions must be scheduled at least 72 hours in advance and are subject to availability. Sessions can be requested at Topgolf.com/giving.

“Topgolf’s innovative and imaginative approach is introducing more people to the game,” LPGA Chief Commercial Officer Jon Podany said.

“Through these new initiatives that we are working on with the PGA TOUR and Topgolf, we are thrilled to have the opportunity to bring that fun experience to more and more kids, particularly young girls. It can only have further positive benefits to the game of golf.”

In 2016, the PGA TOUR, the LPGA and Topgolf announced a strategic alliance designed to create new fans, participants and enthusiasts and to enhance the playing and fan experiences through event and media initiatives.

“You don’t have to play an 18-hole course to enjoy golf,” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson. “Topgolf is always thinking of how we can help get clubs in the hands of new players, prepare them to transition to green grass and inspire them to enjoy golf in all of its forms, whether that’s on TV, a mobile app or a PGA TOUR event. Part of reaching the next generation of golfers means making the sport fun and accessible to everyone.”


LPGA Tour Release

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